Castleford - Anil & Naga - Testimonial.
"We decided to join Bubble CiTea because we already knew the brand well as customers and had consistently positive experiences. That gave us confidence in the product and customer appeal from the outset. When we explored the franchise model in more detail, it became clear that this was not just a good brand, but also a strong business opportunity within a fast-growing segment.
Both Naga and I come from an IT background, so we approached this with a very commercial and long-term mindset. We were specifically looking for a scalable business with proven systems, strong brand recognition, and growth potential. Bubble tea in the UK is still developing, and we saw a clear opportunity to enter early, establish ourselves in the market, and benefit from that growth over time.
One of the key factors in our decision was the level of support from the franchise team. Krishma and Polly have been involved with us from the very beginning and have played a crucial role in making the setup process smooth and efficient. They supported us across all areas—from recruitment and staff interviews to store design, contractors, marketing, and IT infrastructure. Having that level of structured guidance reduced a lot of the initial risk and helped us make informed decisions at every stage.
From an investment perspective, having access to the right suppliers, established processes, and ongoing operational support has been extremely valuable. It has allowed us to focus on building the business rather than figuring everything out from scratch.
Looking ahead, our focus is on stabilising and optimising our current store to ensure strong performance. At the same time, we are already planning for expansion. We are particularly interested in high-footfall, well-positioned locations where we can maximise visibility and returns. Our goal is to scale this into a multi-site operation and grow alongside the brand as the market continues to mature."
Best regards,
Anil and Naga
